The pie charts compare how men and women in Australia used social media in 2011 and 2014. The data suggest a nationwide shift toward daily usage for both genders and a collapse in mid-frequency engagement, particularly among women. Another clear pattern is a divergence among non-users: the proportion of men who never used social media declined, whereas the figure for women rose noticeably.
Among men, daily engagement almost doubled, rising from 25% to 45%, while the proportion who never used social media fell from 44% to 30%. Meanwhile, occasional use diminished: weekly engagement dropped from 12% to 9%, and using social media a few times a week decreased from 19% to 16%.
Women showed a more polarized pattern, with increases in both heavy users and non-users. Their daily use rose significantly from 30% to 59%, the largest increase among all groups. At the same time, the proportion who never used social media increased from 8% to 22%. Mid-frequency engagement declined steeply: weekly use fell from 39% to 10%, and use a few times a week almost halved to 9%.
